40rm Project

40RM is a conceptual streetwear brand built around the idea of balancing structure and unpredictability. The name comes from “uniform,” while the number 40 references West 40th, a place connected to my childhood and identity. The project explores themes of movement, individuality, and risk through minimal but expressive design. Inspired by ideas like rolling dice, disrupted grids, and repetition, I created a visual system that feels clean, modern, and slightly rebellious. I focused on monochromatic color palettes, strong typography, and subtle branding that could work across apparel, posters, and digital media. The goal was to create a brand identity that feels wearable, recognizable, and rooted in both fashion and graphic design.